{"id":8,"date":"2021-09-14T12:18:18","date_gmt":"2021-09-14T12:18:18","guid":{"rendered":"https:\/\/joyvoystudio.se\/?page_id=8"},"modified":"2025-04-08T11:32:10","modified_gmt":"2025-04-08T11:32:10","slug":"joyvoy-studio","status":"publish","type":"page","link":"https:\/\/joyvoystudio.se\/en\/","title":{"rendered":"Joyvoy Studio"},"content":{"rendered":"
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Let us tell your story.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Joyvoy Studio is a Swedish PR and content agency specialized in destination marketing, hospitality, the travel industry and the lifestyle segment. Through our membership in the global PR agency network Travel Lifestyle Network (TLN), we are able to offer our comprehensive services worldwide.<\/p><\/div><\/div>

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Our services.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Pr & kommunikation<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Content production & native advertisement<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Strategi & analys<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Travel & Trade<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Copywriting & Art Direction<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Event<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Why Joyvoy Studio?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We help you develop effective communication strategies and concrete communication plans. We take care of ongoing PR such as press processing, press trips, events or individual impacts based on your needs. In addition, we create engaging content to strengthen your story and your business. We help you reach out with your marketing via storytelling and native to effectively reach exactly the customers you are looking for without waste. We also help you with travel trade sales and marketing within b2b<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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We do not have to rely on someone else's platform for publishing \u2013 we already have our own site for travel and lifestyle; joyvoy.se, where you end up in a relevant and inspiring environment. joyvoy.se<\/a>, where you end up in a relevant and inspiring environment.<\/p>

Joyvoy Studio's team consists of experienced communicators, journalists, editors, photographers, graphic designers and specialists in digital marketing and travel trade.\u00a0<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Joyful Voyages<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The Joyvoy's universe includes Joyful Voyages, joyvoy.se<\/a>,<\/span> which is an editorial inspiration site for travel and lifestyle. Not everyone has that!\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Our clients.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Spanish Tourist Office<\/div><\/div><\/a><\/div>
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Italienska Turistbyr\u00e5n<\/div><\/div><\/a><\/div>
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Visit Estonia<\/div><\/div><\/a><\/div>
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Val d'Is\u00e8re<\/div><\/div><\/a><\/div>
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Royal Caribbean<\/div><\/div><\/a><\/div>
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Lithuania Travel<\/div><\/div><\/div><\/div>
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Latvia Travel<\/div><\/div><\/a><\/div>
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Polar Husvagnar<\/div><\/div><\/a><\/div>
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Jokkmokk Market<\/div><\/div><\/a><\/div>
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C\/O Gerd<\/div><\/div><\/div><\/div>
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SistaMinuten.se<\/div><\/div><\/div><\/div>
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Embassy of Latvia<\/div><\/div><\/a><\/div>
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Acamp<\/div><\/div><\/a><\/div>
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Investment and Development Agency of Latvia <\/div><\/div><\/div><\/div>
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Montenegro Travel<\/div><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
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We have the world's best clients in the world's greatest industry. Most of our clients are in the travel industry, hospitality or lifestyle segments, which feels hugely valuable for us to manage. We ourselves have strong connections to these industries, but above all, they are industries that have been particularly hard hit by the corona pandemic, and we therefore feel extra honored to be able to help. But by all means \u2013 we love all types of customers.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Austrian Tourist Office<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The Austrian Tourist Office wanted to reach out with longer reading and provide in-depth knowledge of the country, as well as show more aspects of what Austria has to offer. Together with the Austrian Tourist Office, we agreed on three themes to move forward with and then created native articles and content on these topics. The articles were widely exposed in the national media for selected target groups with good results, as well as in social media.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Italienska Turistbyr\u00e5n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The Italian Tourist Board is one of our retainer clients whom we assist with services in native article production and communication in Sweden, Norway, Denmark and Finland.\u00a0
- We chose Joyvoy Studio for their specific profile with a solid editorial background in travel-related media, says Anna Andersson, Nordic Manager at the Italian Tourist Board. The collaboration kicked off with an extensive native campaign in all four markets.
Italy received the prestigious award \"Best tourist country in the world 2022\" at the Grand Travel Award held at the Grand H\u00f4tel in Stockholm on April 26, 2022.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Tyska Turistbyr\u00e5n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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On behalf of the German Tourist Board, Joyvoy Studio has created editorial content and a customized microsite, with more than a hundred thematic tips and inspiring travel guides to six northern German cities and regions. The aim is to attract Swedish travelers to take a roadtrip to discover new sides of Germany \u2013 from coastal landscapes and hiking trails to picturesque villages and vibrant cities. mikrosajt<\/a>, med fler \u00e4n hundra tematiska tips och inspirerande reseguider till sex nordtyska st\u00e4der och regioner. Syftet \u00e4r att locka svenska resen\u00e4rer att ta det enkla steget s\u00f6derut f\u00f6r att uppt\u00e4cka nya sidor av Tyskland \u2013 fr\u00e5n kustlandskap och vandringsleder till pittoreska byar och pulserande st\u00e4der.\u00a0
- Joyvoy Studio works through creative and tailor-made solutions, puts the customer in focus and is flexible and quick-footed when it comes to changes according to the customer's wishes. The company's background in travel journalism and the travel industry ensures an extra good understanding of the mission itself and its best possible realization. That is why we at the German Tourist Board have chosen to collaborate with Joyvoy Studio, says Iris M\u00fcller, marketing director at the German Tourist Board in Sweden.
Kampanjen p\u00e5g\u00e5r till och med juni och bygger p\u00e5 skr\u00e4ddarsytt redaktionellt inneh\u00e5ll, en mikrosajt med reseguider samt native- och social media-annonsering. Kampanjen marknadsf\u00f6rs med programmatisk annonsering i riksmedia i s\u00f6dra Sverige inklusive M\u00e4lardalen.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Spanish Tourist Office<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The Spanish Tourist Office wanted to carry out a native campaign during the autumn\/winter of 2021, to market a number of regions in Spain through programmatic advertising. Together with the Spanish Tourist Office, Joyvoy Studio produced two longer articles that were published on joyvoy.se. Digital traffic was driven to selected target groups for the campaign through banners in the national media and through social media. The campaign was very successful and created great commitment.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Polar Husvagnar<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\tPolar wanted to implement a native campaign with programmatic advertising to reposition itself in the market. Caravan sales have risen significantly during the pandemic and the homestay trend shows no signs of stopping. Polar's 2022 model has a modern design and updated performance, and now they want families with children and the target group 40+ to discover the holiday option to an even greater extent. The campaign is successfully marketed in the national media and social media according to the set target group. \t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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The Polish State Tourist Office<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The Polish State Tourist Office wanted to market Poland as an attractive tourist destination with unexpected benefits through a major native campaign on its own micro-site in Sweden, Norway, Denmark and Finland. Joyvoy Studio produced three native articles on three themes, as well as a film, which was then translated into all languages and published on four microsites on joyvoy.se. These were marketed in the national media through banners and in social media towards the four different countries.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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T\u00fcrkiye Tourist Office<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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T\u00fcrkiye's Tourist Office wants to invest in reaching new travellers from Scandinavia and attract new year-round experiences in addition to the classic and popular sun holiday. T\u00fcrkie's Tourist Office chose Joyvoy Studio for PR and communication services in Sweden, Norway and Denmark to reach out with messages and inspiration about Turkey's multifaceted range and exclusive experiences in the form of high-class restaurant scene, stylish boutique hotels, golf, sailing, wellness, skiing and genuine nature experiences.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Czech Tourist Office<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\tThe Czech Tourist Office, Czech Tourism Scandinavia, wanted to highlight that the Czech Republic is a safe and attractive tourist country to visit but also put focus on Prague as a fantastic food city, including the surroundings of Bohemia, outside Prague, which offer spectacular nature with fantastic opportunities for hiking and other outdoor activities. The area is also known as the Crystal Valley glass kingdom full of glassworks and breweries. Joyvoy Studio accompanied a press trip to the Czech Republic and based on a tailor-made program, two articles were produced which were then marketed with great results through native campaigns in the national press and social media. \t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Embassy of Latvia<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Investment and Development Agency of Latvia (LIAA) i samarbete med Lettlands Ambassad i Sverige, samt Svenska handelskammaren i Lettland, skulle arrangera ett turismevent i Stockholm och \u00f6nskade hj\u00e4lp med att v\u00e4lja ut g\u00e4ster fr\u00e5n media samt rese- och bes\u00f6ksn\u00e4ringen i Sverige. Joyvoy Studio bj\u00f6d in relevanta journalister, fotografer samt representanter f\u00f6r resebranschen, administrerade osa-f\u00f6rfarandet och s\u00e4kerst\u00e4llde att beg\u00e4rt antal kvalitativa g\u00e4ster tackade ja. Ut\u00f6ver det assisterade Joyvoy Studio arrang\u00f6ren p\u00e5 plats under sj\u00e4lva eventet.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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C\/O Gerd<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The aim of the campaign was to increase awareness among Norrbotten residents about C\/O Gerd's success through inspiring editorial material and to raise \u201clocal patriotism\u201d among mainly Norrbotten women. The campaign describes C\/O Gerd's journey from a small, local actor to a dynamic, growing and now internationally recognized company that has kept its roots in Norrbotten and its love of nature, sustainability and quality products. The traffic to the article has been driven through programmatic advertising in the Swedish digital local media and Swedish lifestyle media, as well as through social media.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Marholmen Hotel and Conference<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Marholmen Hotell och Konferens wanted to strengthen its PR and communication work. We went through Marholmen's needs and then we carried out an analysis of the current situation and based on that we created a communication plan with concrete action plans to get the best results.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Acamp<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Acamp is a new challenger in the expanding camping world that provides opportunities for unique hosts to provide land for camping, motorhomes, caravans in places that were previously almost impossible to find. Together with Acamp and the host Hop Shed Brewery on Gotland, we launched a native campaign to increase traffic, bookings and knowledge about both Acamp and Hop Shed Brewery. The campaign was exposed to selected target groups with good results, as well as on social media.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Investment and Development Agency of Latvia (LIAA)<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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PR assignment prior to state visit with business delegation from Latvia. The assignment consisted of press processing and press events for selected Swedish media.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Jokkmokk Market<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Due to the corona pandemic, Jokkmokk's Market was closed for the first time since its start 416 years ago. At relatively short notice, it was decided that the market would become digital in 2021 and we helped the organisers to spread awareness of the digital market through a native article campaign and drive visitors and traffic to it. The campaign was exposed in the national media with good results, as well as in social media.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Ecker\u00f6 Golf<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Ecker\u00f6 Golf on \u00c5land wanted to reach out with the message that they offer the nearest foreign golf course with the most hours of sunshine per year, just a stone's throw from Stockholm. We created inspiring content and launched a native campaign with the goal of increasing interest and driving traffic to Ecker\u00f6 golf's website. The articles were widely exposed in the national media with good results.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Instagram.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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@Joyfulvoyages<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Error validating access token: The session has been invalidated because the user changed their password or Facebook has changed the session for security reasons.<\/div><\/div><\/div>\n<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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