Let us tell your story.
Joyvoy Studio is a Swedish PR and content agency specialized in destination marketing, hospitality, the travel industry and the lifestyle segment. Through our membership in the global PR agency network Travel Lifestyle Network (TLN), we are able to offer our comprehensive services worldwide.
Our services.
Pr & kommunikation
Content production & native advertisement
Strategi & analys
Travel & Trade
Copywriting & Art Direction
Event
Why Joyvoy Studio?
We help you develop effective communication strategies and concrete communication plans. We take care of ongoing PR such as press processing, press trips, events or individual impacts based on your needs. In addition, we create engaging content to strengthen your story and your business. We help you reach out with your marketing via storytelling and native to effectively reach exactly the customers you are looking for without waste. We also help you with travel trade sales and marketing within b2b
We do not have to rely on someone else's platform for publishing – we already have our own site for travel and lifestyle; joyvoy.se, where you end up in a relevant and inspiring environment. joyvoy.se, where you end up in a relevant and inspiring environment.
Joyvoy Studio's team consists of experienced communicators, journalists, editors, photographers, graphic designers and specialists in digital marketing and travel trade.
Our clients.
We have the world's best clients in the world's greatest industry. Most of our clients are in the travel industry, hospitality or lifestyle segments, which feels hugely valuable for us to manage. We ourselves have strong connections to these industries, but above all, they are industries that have been particularly hard hit by the corona pandemic, and we therefore feel extra honored to be able to help. But by all means – we love all types of customers.
Austrian Tourist Office
The Austrian Tourist Office wanted to reach out with longer reading and provide in-depth knowledge of the country, as well as show more aspects of what Austria has to offer. Together with the Austrian Tourist Office, we agreed on three themes to move forward with and then created native articles and content on these topics. The articles were widely exposed in the national media for selected target groups with good results, as well as in social media.
Italienska Turistbyrån
The Italian Tourist Board is one of our retainer clients whom we assist with services in native article production and communication in Sweden, Norway, Denmark and Finland.
- We chose Joyvoy Studio for their specific profile with a solid editorial background in travel-related media, says Anna Andersson, Nordic Manager at the Italian Tourist Board. The collaboration kicked off with an extensive native campaign in all four markets.
Italy received the prestigious award "Best tourist country in the world 2022" at the Grand Travel Award held at the Grand Hôtel in Stockholm on April 26, 2022.
Tyska Turistbyrån
On behalf of the German Tourist Board, Joyvoy Studio has created editorial content and a customized microsite, with more than a hundred thematic tips and inspiring travel guides to six northern German cities and regions. The aim is to attract Swedish travelers to take a roadtrip to discover new sides of Germany – from coastal landscapes and hiking trails to picturesque villages and vibrant cities. mikrosajt, med fler än hundra tematiska tips och inspirerande reseguider till sex nordtyska städer och regioner. Syftet är att locka svenska resenärer att ta det enkla steget söderut för att upptäcka nya sidor av Tyskland – från kustlandskap och vandringsleder till pittoreska byar och pulserande städer.
- Joyvoy Studio works through creative and tailor-made solutions, puts the customer in focus and is flexible and quick-footed when it comes to changes according to the customer's wishes. The company's background in travel journalism and the travel industry ensures an extra good understanding of the mission itself and its best possible realization. That is why we at the German Tourist Board have chosen to collaborate with Joyvoy Studio, says Iris Müller, marketing director at the German Tourist Board in Sweden.
Kampanjen pågår till och med juni och bygger på skräddarsytt redaktionellt innehåll, en mikrosajt med reseguider samt native- och social media-annonsering. Kampanjen marknadsförs med programmatisk annonsering i riksmedia i södra Sverige inklusive Mälardalen.
Spanish Tourist Office
The Spanish Tourist Office wanted to carry out a native campaign during the autumn/winter of 2021, to market a number of regions in Spain through programmatic advertising. Together with the Spanish Tourist Office, Joyvoy Studio produced two longer articles that were published on joyvoy.se. Digital traffic was driven to selected target groups for the campaign through banners in the national media and through social media. The campaign was very successful and created great commitment.
Polar Husvagnar
The Polish State Tourist Office
The Polish State Tourist Office wanted to market Poland as an attractive tourist destination with unexpected benefits through a major native campaign on its own micro-site in Sweden, Norway, Denmark and Finland. Joyvoy Studio produced three native articles on three themes, as well as a film, which was then translated into all languages and published on four microsites on joyvoy.se. These were marketed in the national media through banners and in social media towards the four different countries.
Türkiye Tourist Office
Türkiye's Tourist Office wants to invest in reaching new travellers from Scandinavia and attract new year-round experiences in addition to the classic and popular sun holiday. Türkie's Tourist Office chose Joyvoy Studio for PR and communication services in Sweden, Norway and Denmark to reach out with messages and inspiration about Turkey's multifaceted range and exclusive experiences in the form of high-class restaurant scene, stylish boutique hotels, golf, sailing, wellness, skiing and genuine nature experiences.
Czech Tourist Office
Embassy of Latvia
Investment and Development Agency of Latvia (LIAA) i samarbete med Lettlands Ambassad i Sverige, samt Svenska handelskammaren i Lettland, skulle arrangera ett turismevent i Stockholm och önskade hjälp med att välja ut gäster från media samt rese- och besöksnäringen i Sverige. Joyvoy Studio bjöd in relevanta journalister, fotografer samt representanter för resebranschen, administrerade osa-förfarandet och säkerställde att begärt antal kvalitativa gäster tackade ja. Utöver det assisterade Joyvoy Studio arrangören på plats under själva eventet.
C/O Gerd
The aim of the campaign was to increase awareness among Norrbotten residents about C/O Gerd's success through inspiring editorial material and to raise “local patriotism” among mainly Norrbotten women. The campaign describes C/O Gerd's journey from a small, local actor to a dynamic, growing and now internationally recognized company that has kept its roots in Norrbotten and its love of nature, sustainability and quality products. The traffic to the article has been driven through programmatic advertising in the Swedish digital local media and Swedish lifestyle media, as well as through social media.
Marholmen Hotel and Conference
Marholmen Hotell och Konferens wanted to strengthen its PR and communication work. We went through Marholmen's needs and then we carried out an analysis of the current situation and based on that we created a communication plan with concrete action plans to get the best results.
Acamp
Acamp is a new challenger in the expanding camping world that provides opportunities for unique hosts to provide land for camping, motorhomes, caravans in places that were previously almost impossible to find. Together with Acamp and the host Hop Shed Brewery on Gotland, we launched a native campaign to increase traffic, bookings and knowledge about both Acamp and Hop Shed Brewery. The campaign was exposed to selected target groups with good results, as well as on social media.
Investment and Development Agency of Latvia (LIAA)
PR assignment prior to state visit with business delegation from Latvia. The assignment consisted of press processing and press events for selected Swedish media.
Jokkmokk Market
Due to the corona pandemic, Jokkmokk's Market was closed for the first time since its start 416 years ago. At relatively short notice, it was decided that the market would become digital in 2021 and we helped the organisers to spread awareness of the digital market through a native article campaign and drive visitors and traffic to it. The campaign was exposed in the national media with good results, as well as in social media.
Eckerö Golf
Eckerö Golf on Åland wanted to reach out with the message that they offer the nearest foreign golf course with the most hours of sunshine per year, just a stone's throw from Stockholm. We created inspiring content and launched a native campaign with the goal of increasing interest and driving traffic to Eckerö golf's website. The articles were widely exposed in the national media with good results.
Instagram.
Joyvoy Studio was founded in 2020, in the middle of the pandemic and in a completely paralysed travel industry and a hospitality industry that was close to having a business ban. We decided to launch an agency with a sole focus on the travel and hospitality industry. Why, one might ask. Well, because we are so passionate about these areas and because after rain comes sunshine – it is not a question of whether we will travel again but of WHEN and HOW we will do it. And where. No one remembers a coward, we thought, and decided to go full throttle.
The Joyvoy Studio’s team consists of experienced journalists, editors, photographers, communicators, graphic designers and digital marketing specialists.
Janis Pavuls
Janis has extensive experience in PR, marketing and communication due to a long history in the travel and tourism industry as communications and marketing director for Tallink Silja. Janis also has eleven years of solid experience of editorial and production work within Swedish Radio.
Kajsa Beausang
Kajsa is an experienced editor-in-chief, journalist and copywriter with more than 15 years at leading
Swedish travel magazines such as RES and Vagabond.
Kajsa also lectures on travel trends and often participates in Swedish TV and radio programs as a travel expert.
Tilda Berggren
