Joyvoy Studio - PR & kommunikation

Let us tell your story.

Joyvoy Studio is a PR-, content and communications agency specializing in the travel- & hospitality industry, destination marketing and the lifestyle segment.

Our services.

PR & communication

Content, native & programmatic

Let us tell your story.

Copywriting

We make you look good.

Photo & video

We have some of the best art directors in the country in our team.

Art Director services

Press events, trade events, party… we will take care of it for you.

Event

Why Joyvoy Studio?

We help you develop effective communication strategies and solid communication plans. We take care of ongoing PR such as press processing, press trips, events or individual efforts based on your needs. In addition, we create engaging content to strengthen your story and your business. We help you reach out with your marketing using storytelling and native advertising to effectively reach exactly the customers you are looking for.

We do not have to rely on someone else's platform for publishing – we already have our own site for travel and lifestyle; joyvoy.se, where you end up in a relevant and inspiring environment. joyvoy.sewhere you end up in a relevant and inspiring environment.

The Joyvoy Studios team consists of experienced communicators, journalists, editors, photographers, graphic designers and digital marketing specialists.

Joyful Voyages

The Joyvoy's universe includes Joyful Voyages, joyvoy.se, which is an editorial inspiration site for travel and lifestyle. Not everyone has that!

Joyvoy.se

Our clients.

Spanish Tourist Office

Italienska Turistbyrån

Lithuania Travel

The Polish State Tourist Office

Latvia Travel

National Tourism Organisation of Montenegro

Austrian Tourist Office

C/O Gerd

Investment and Development Agency of Latvia

Marholmen Hotel and Conference

We have the world's best clients in the world's greatest industry. Most of our clients are in the travel industry, hospitality or lifestyle segments, which feels hugely valuable for us to manage. We ourselves have strong connections to these industries, but above all, they are industries that have been particularly hard hit by the corona pandemic, and we therefore feel extra honored to be able to help. But by all means – we love all types of customers.

Austrian Tourist Office

The Austrian Tourist Office wanted to reach out with longer reading and provide in-depth knowledge of the country, as well as show more aspects of what Austria has to offer. Together with the Austrian Tourist Office, we agreed on three themes to move forward with and then created native articles and content on these topics. The articles were widely exposed in the national media for selected target groups with good results, as well as in social media.

Italienska Turistbyrån

The Italian Tourist Board is one of our retainer clients whom we assist with services in native article production and communication in Sweden, Norway, Denmark and Finland.
- We chose Joyvoy Studio for their specific profile with a solid editorial background in travel-related media, says Anna Andersson, Nordic Manager at the Italian Tourist Board. The collaboration kicked off with an extensive native campaign in all four markets.
Italy received the prestigious award "Best tourist country in the world 2022" at the Grand Travel Award held at the Grand Hôtel in Stockholm on April 26, 2022.

Tyska Turistbyrån

On behalf of the German Tourist Board, Joyvoy Studio has created editorial content and a customized microsite, with more than a hundred thematic tips and inspiring travel guides to six northern German cities and regions. The aim is to attract Swedish travelers to take a roadtrip to discover new sides of Germany – from coastal landscapes and hiking trails to picturesque villages and vibrant cities. mikrosajt, med fler än hundra tematiska tips och inspirerande reseguider till sex nordtyska städer och regioner. Syftet är att locka svenska resenärer att ta det enkla steget söderut för att upptäcka nya sidor av Tyskland – från kustlandskap och vandringsleder till pittoreska byar och pulserande städer.
- Joyvoy Studio works through creative and tailor-made solutions, puts the customer in focus and is flexible and quick-footed when it comes to changes according to the customer's wishes. The company's background in travel journalism and the travel industry ensures an extra good understanding of the mission itself and its best possible realization. That is why we at the German Tourist Board have chosen to collaborate with Joyvoy Studio, says Iris Müller, marketing director at the German Tourist Board in Sweden.
Kampanjen pågår till och med juni och bygger på skräddarsytt redaktionellt innehåll, en mikrosajt med reseguider samt native- och social media-annonsering. Kampanjen marknadsförs med programmatisk annonsering i riksmedia i södra Sverige inklusive Mälardalen.

Spanish Tourist Office

The Spanish Tourist Office wanted to carry out a native campaign during the autumn/winter of 2021, to market a number of regions in Spain through programmatic advertising. Together with the Spanish Tourist Office, Joyvoy Studio produced two longer articles that were published on joyvoy.se. Digital traffic was driven to selected target groups for the campaign through banners in the national media and through social media. The campaign was very successful and created great commitment.

Polar Husvagnar

Polar wanted to implement a native campaign with programmatic advertising to reposition itself in the market. Caravan sales have risen significantly during the pandemic and the homestay trend shows no signs of stopping. Polar's 2022 model has a modern design and updated performance, and now they want families with children and the target group 40+ to discover the holiday option to an even greater extent. The campaign is successfully marketed in the national media and social media according to the set target group.

The Polish State Tourist Office

The Polish State Tourist Office wanted to market Poland as an attractive tourist destination with unexpected benefits through a major native campaign on its own micro-site in Sweden, Norway, Denmark and Finland. Joyvoy Studio produced three native articles on three themes, as well as a film, which was then translated into all languages and published on four microsites on joyvoy.se. These were marketed in the national media through banners and in social media towards the four different countries.

Türkiye Tourist Office

Türkiye's Tourist Office wants to invest in reaching new travellers from Scandinavia and attract new year-round experiences in addition to the classic and popular sun holiday. Türkie's Tourist Office chose Joyvoy Studio for PR and communication services in Sweden, Norway and Denmark to reach out with messages and inspiration about Turkey's multifaceted range and exclusive experiences in the form of high-class restaurant scene, stylish boutique hotels, golf, sailing, wellness, skiing and genuine nature experiences.

Czech Tourist Office

The Czech Tourist Office, Czech Tourism Scandinavia, wanted to highlight that the Czech Republic is a safe and attractive tourist country to visit but also put focus on Prague as a fantastic food city, including the surroundings of Bohemia, outside Prague, which offer spectacular nature with fantastic opportunities for hiking and other outdoor activities. The area is also known as the Crystal Valley glass kingdom full of glassworks and breweries. Joyvoy Studio accompanied a press trip to the Czech Republic and based on a tailor-made program, two articles were produced which were then marketed with great results through native campaigns in the national press and social media.

Embassy of Latvia

Investment and Development Agency of Latvia (LIAA) i samarbete med Lettlands Ambassad i Sverige, samt Svenska handelskammaren i Lettland, skulle arrangera ett turismevent i Stockholm och önskade hjälp med att välja ut gäster från media samt rese- och besöksnäringen i Sverige. Joyvoy Studio bjöd in relevanta journalister, fotografer samt representanter för resebranschen, administrerade osa-förfarandet och säkerställde att begärt antal kvalitativa gäster tackade ja. Utöver det assisterade Joyvoy Studio arrangören på plats under själva eventet.

C/O Gerd

The aim of the campaign was to increase awareness among Norrbotten residents about C/O Gerd's success through inspiring editorial material and to raise “local patriotism” among mainly Norrbotten women. The campaign describes C/O Gerd's journey from a small, local actor to a dynamic, growing and now internationally recognized company that has kept its roots in Norrbotten and its love of nature, sustainability and quality products. The traffic to the article has been driven through programmatic advertising in the Swedish digital local media and Swedish lifestyle media, as well as through social media.

Marholmen Hotel and Conference

Marholmen Hotell och Konferens wanted to strengthen its PR and communication work. We went through Marholmen's needs and then we carried out an analysis of the current situation and based on that we created a communication plan with concrete action plans to get the best results.

Acamp

Acamp is a new challenger in the expanding camping world that provides opportunities for unique hosts to provide land for camping, motorhomes, caravans in places that were previously almost impossible to find. Together with Acamp and the host Hop Shed Brewery on Gotland, we launched a native campaign to increase traffic, bookings and knowledge about both Acamp and Hop Shed Brewery. The campaign was exposed to selected target groups with good results, as well as on social media.

Investment and Development Agency of Latvia (LIAA)

PR assignment prior to state visit with business delegation from Latvia. The assignment consisted of press processing and press events for selected Swedish media.

Jokkmokk Market

Due to the corona pandemic, Jokkmokk's Market was closed for the first time since its start 416 years ago. At relatively short notice, it was decided that the market would become digital in 2021 and we helped the organisers to spread awareness of the digital market through a native article campaign and drive visitors and traffic to it. The campaign was exposed in the national media with good results, as well as in social media.

Eckerö Golf

Eckerö Golf on Åland wanted to reach out with the message that they offer the nearest foreign golf course with the most hours of sunshine per year, just a stone's throw from Stockholm. We created inspiring content and launched a native campaign with the goal of increasing interest and driving traffic to Eckerö golf's website. The articles were widely exposed in the national media with good results.

Instagram.

@Joyfulvoyages

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Igår var det galapremiär för Smoke Sauna Sisterhoo…

Vi säger grattis till Lettland som precis tagit em…

Joyvoys egen reseexpert Kajsa Beausang gästade @ny…

Förläng sommarkänslan i ljuvliga Vilnius. Litauens…

Är du sugen på en annorlunda herrgårdssemester? Ut…

Island är känt för sin enastående naturliga skönhe…

Kika in på @yesyesyeshelsinki! Denna livfulla och…

Don't be a stranger!

Do not hesitate to contact us.

hello@joyvoy.se

+46 (0)70 508 86 06

About us.

Joyvoy Studio was founded in 2020, in the middle of the pandemic and in a completely paralysed travel industry and a hospitality industry that was close to having a business ban. We decided to launch an agency with a sole focus on the travel and hospitality industry. Why, one might ask. Well, because we are so passionate about these areas and because after rain comes sunshine – it is not a question of whether we will travel again but of WHEN and HOW we will do it. And where. No one remembers a coward, we thought, and decided to go full throttle.

The Joyvoy Studio’s team consists of experienced journalists, editors, photographers, communicators, graphic designers and digital marketing specialists.

Janis Pavuls

janis@joyvoy.se

+46 (0)705088606

Janis has extensive experience in PR, marketing and communication due to a long history in the travel and tourism industry as communications and marketing director for Tallink Silja. Janis also has eleven years of solid experience of editorial and production work within Swedish Radio.

Kajsa Beausang

kajsa@joyvoy.se

+46(0)736475977

Kajsa is an experienced editor-in-chief, journalist and copywriter with more than 15 years at leading
Swedish travel magazines such as RES and Vagabond.
Kajsa also lectures on travel trends and often participates in Swedish TV and radio programs as a travel expert.

Tilda Berggren

tilda@joyvoy.se

+46(0)702252598

Tilda has a bachelor's degree in journalism at Lund University. She has experience in copywriting, journalism and communication and has previously worked in London and San Diego. Her good communication skills and sharp texts will come in handy when Joyvoy Studio takes on even more new clients.

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